After BBD, Big Billion Apologies from Flipkart and things to learn from it

Yesterday, it was a big day for Flipkart as they first time held a flash sale with great offers. It was known as Big Billion day. Flipkart provided discounts up to 100% on many products like pendrives, kitchen electronics and smartphones. BBD started at 8 AM and everything from steal deals was out of stock within no time. For maintaining traffic, they added 1-2 offers of same products after some time intervals.
BBD strategy crashed when customers started complaining about the website’s performance, out-of-stock, price changing and cancellation issues. Even 3 orders of mine were cancelled. HUH!!
Discounts provided by flipkart were really attractive that it made it’s customers go crazy. Flipkart BBD went so viral that it was searched 2 M times yesterday in India. Flipkart proposed offers like 16Gb pendrive for Re 1/-, Smartphone for Re 1/- etc. which were out-of-stock within first 2-3 mins.
Flipkart says

We realise that the shopping experience for many of you was frustrating due to errors and unavailability of the website at times. We had deployed nearly 5000 servers and had prepared for 20 times the traffic growth – but the volume of traffic at different times of the day was much higher than this. We are continuing to significantly scale up all our back end systems so that we do a much, much better job next time.

Due to server issues website and orders were showing errors like error 500 and order cancellation.  OOPS!!

BBD was also a boon for competitors like Snapdeal and Amazon. They proposed offers which were comparatively more than Flipkart’s BBD. Amazon took the coin when they bought domain name bigbillionday for getting traffic from search engine and they succeeded. *Claps*

It has been reported that Flipkart is to be penalised for selling products at such low prices. That fine will be not less than 1,000 crores. Whereas Flipkart was able to earn 600 crores in just 6 hrs with 3,00,000 orders WOW! that shows Indian craziness.

Flipkart after cancelling customer’s order sent this apologies email to everyone 🙁

Things to learn

Never try to be oversmart xD just kidding
  • Be prepared to handle big problems
  • Pain and Gain are like parellel railway tracks
  • Be ready to loose everything
  • Stay calm and enjoy the moment 😛
  • Never be fake
  • Comment on this post



Flipkart Flipkart
Yes Papa
Selling cheaper
Yes Papa
Telling lies
No Papa
Where Are The Offers?
Nokia 525 – 920 Rs – Sold Out
Pen Drive – 1 Rs – Sold out
Tablet – 99 Rs – Sold Out 

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